“Maghdoushe Target ZERO” Pilot Project receives High Commendation during Fleet Safety Awards (UK)


Beirut, Lebanon, October 7, 2016:

For the second consecutive year, a project by Kunhadi aiming to improve road safety in Lebanon receives a high commendation during the Fleet Safety Awards by Brake Charity (UK).

Funded by Goldman Sachs Gives and in collaboration with the Municipality of Maghdoushe, Kunhadi launched ‘Maghdoushe Target ZERO’ Pilot project in October 2016, in the objective of reducing fatal road traffic crashes to ZERO.


The pilot project, which was the first comprehensive road safety project launched in Lebanon, included road pavement rehabilitation, installation of safe crossings in front of a number of schools and city center churches, road safety awareness, post-crash care response, in addition to green street lighting through solar-powered light panels.

Since it’s launch and eight months later, the project’s success exceeded its initial objective of halting fatal traffic crashes and stopped traffic crashes altogether.

‘Maghdoushe Target ZERO’ was nominated for the Global Road Safety Award in Fleet Safety Awards 2016 by Brake Charity UK.

Despite the project not having won the prize, it was highly commanded during the awards ceremony that took place in London on September 29, 2016 at the Hilton Birmingham Metropole (UK).

In a statement, Professional Engagement Manager at Brake, Ms. Ellie Pearson, wrote “The Global Road Safety Award was introduced as a new category in our 2016 Awards, in order to recognise the hard work of professionals operating around the globe. We received some really strong submissions in this category, but Kunhadi’s initiative really stood out as a success, so we were really pleased to recognise their efforts with a high commendation.”

Kunhadi values this award and opportunity to execute such a project as it brings to light the possibility of saving thousands of lives when all stakeholders - concerned authorities, organization, funders, paramedics and road users - join efforts to make it happen.